Why does PPC work so well?

15 Jan

Selling to someone who has shown an interest in your product is a great deal easier than selling to someone who hasn’t, right?

Well, this is what search does! The moment someone enters a query into a search engine they are instantly becoming a qualified potential customer. Having a person who is already interested in the service you provide, exposed to your company is a fantastic opportunity.

But hey, it is difficult to get on top of organic search listings, even with your super relevant service. So what can you do? Pay-per-click (PPC) advertising of course! This allows you present your product/service directly to the potential customer, at the moment they are looking for it.

So the potential customer is a lot more likely to click through to your website and convert, simply due to the fact that it is what he/she is looking for. This makes PPC is the most contextual relevant form of advertising out there, with high and easily measurable return on investment (ROI).

Super relevant

Making your advert super relevant by follow the three rules of more relevant keywords, knowing your audience and improve your Ad quality score (more on how to improve these here), can make you website revenue increase dramatically.

But will it work for you? The short answer is yes, if it is undertaken properly. It is 100% worth a try for all businesses online, even if it is only to initially experiment, as the up front costs are minimal. PPC is instantly measurable, so you can see the ROI you are receiving and it just as easy to constantly test and improve. So everyone can make it work for their business, perfecto!

Everything’s changing

What about the future? Aren’t all these online businesses quite fickle, and so soon everyone will stop searching on the like of Google and will be just using mobile Apps instead? Well maybe, but we don’t really know yet. What we do know is that search and PPC is here to stay for the foreseeable future and is a hugely profitable way of advertising, for the advertiser (more relevant customers), the network (more relevant results and revenue of course – Google made USD$28 billion in 2010 from PPC, enough said really!) and for the potential customer (as they get what they are searching for!).

So it’s win win all around, what are you waiting for! Go PPC!

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3 Responses to “Why does PPC work so well?”

Trackbacks/Pingbacks

  1. How to improve AdWords performance « Digital and Data-driven Marketing - January 16, 2012

    […] Google’s Adwords (which I will be focusing on here), uses principles which reward good Ads. This is because Google wants relevant results for people search as this is the purpose of the search engine. If the AdWords Ads are more relevant, more people will click-through, and thus more money for Google! This model has enabled Google to make a huge amount of money, but can only make more by making the Ads more and more useful to people searching. For more on why PPC is so great, see my post on this exact topic. […]

  2. How to improve AdWords performance « Digital and Data-driven Marketing - January 17, 2012

    […] Google’s Adwords (which I will be focusing on here), uses principles which reward good Ads. This is because Google wants relevant results for peoples searches, as this is the purpose of the search engine. If the AdWords Ads are more relevant, more people will click-through, and thus more money for Google! This model has enabled Google to make a huge amount of money ($28 billion in 2010), but they can only make more by making the Ads more and more useful to people searching. For more on why PPC is so great, see my post on this exact topic. […]

  3. 35 PPC ideas for 2012 « Digital and Data-driven Marketing - January 18, 2012

    […] you want to know why PPC is so great, check out my previous blog. Ok, now let’s […]

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