Tag Archives: Advertising

Why does PPC work so well?

15 Jan

Selling to someone who has shown an interest in your product is a great deal easier than selling to someone who hasn’t, right?

Well, this is what search does! The moment someone enters a query into a search engine they are instantly becoming a qualified potential customer. Having a person who is already interested in the service you provide, exposed to your company is a fantastic opportunity.

But hey, it is difficult to get on top of organic search listings, even with your super relevant service. So what can you do? Pay-per-click (PPC) advertising of course! This allows you present your product/service directly to the potential customer, at the moment they are looking for it.

So the potential customer is a lot more likely to click through to your website and convert, simply due to the fact that it is what he/she is looking for. This makes PPC is the most contextual relevant form of advertising out there, with high and easily measurable return on investment (ROI).

Super relevant

Making your advert super relevant by follow the three rules of more relevant keywords, knowing your audience and improve your Ad quality score (more on how to improve these here), can make you website revenue increase dramatically.

But will it work for you? The short answer is yes, if it is undertaken properly. It is 100% worth a try for all businesses online, even if it is only to initially experiment, as the up front costs are minimal. PPC is instantly measurable, so you can see the ROI you are receiving and it just as easy to constantly test and improve. So everyone can make it work for their business, perfecto!

Everything’s changing

What about the future? Aren’t all these online businesses quite fickle, and so soon everyone will stop searching on the like of Google and will be just using mobile Apps instead? Well maybe, but we don’t really know yet. What we do know is that search and PPC is here to stay for the foreseeable future and is a hugely profitable way of advertising, for the advertiser (more relevant customers), the network (more relevant results and revenue of course – Google made USD$28 billion in 2010 from PPC, enough said really!) and for the potential customer (as they get what they are searching for!).

So it’s win win all around, what are you waiting for! Go PPC!